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Beyond the Living Room: How iQIYI’s Multi-Terminal Strategy, AI Content, and Offline IP Redefined China’s 2026 Golden Week Streaming Landscape
During China’s 2026 National Day Golden Week, streaming giant iQIYI saw average daily viewing time jump over 12%, fueled by big-screen family viewing, smart vehicle integration, and breakthrough AIGC innovations. From Stephen Chow's latest release to physical theme parks, the platform's multi-pronged strategy signals a structural evolution in digital entertainment.
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