Digital travel platform Agoda has introduced a new booking experience on its platform, expanding its AI Assistant to users across 21 markets, the company said. The feature was first introduced as a limited test in September and is now available in Agoda's mobile app.

From Planning to Booking

Agoda said planning a single trip often means switching between AI chats, search engines, review sites, maps and booking apps. Even after finding a recommendation, travelers are left with questions about whether the price is real, whether it is available for their dates, and how to actually book it.

Agoda's AI Assistant is built to answer those questions, according to the company. It combines conversational trip planning with Agoda's live inventory of more than 6 million accommodations, flights, tours, attractions and travel ancillaries. Travelers can explore ideas, compare options, check prices and availability, and continue booking through Agoda without starting over at every step.

Trip Planner Canvas

As an example, Agoda said a traveler could ask the AI Assistant to help plan a five-day family trip to Osaka, compare neighborhoods, explore restaurants and attractions, and find available accommodations and flights for their dates. The assistant retains preferences and trip context as the plan develops.

Built for multi-step travel decisions, the assistant brings each part of the trip together on a trip planner canvas, where customers can sketch out an itinerary with upcoming bookings, places they want to visit and plans still taking shape. Travelers can respond conversationally or tap through suggested choices while keeping their itinerary and previous decisions in view.

Early Beta Insights

Agoda described the launch as the first time in its 20+ year history that it has introduced a brand-new booking experience on its platform.