Crayola has announced that its annual free global celebration of children's creativity, Crayola Creativity Week, will return January 25–31, 2027. This year's theme, Creativity Around the World, will spotlight how children across countries and cultures imagine, explore, and express themselves through creativity.

The company said the week-long educational program features free activities led by a lineup of actors, musicians, chefs, athletes and NASA experts, designed to engage children in what Crayola describes as colorful possibilities.

A Growing Global Program

Since launching in 2022, Crayola Creativity Week has grown into one of the largest creativity-in-education movements in the world, according to the company. Last year, the program came alive in classrooms, libraries, youth centers, and homes in 142 countries and reached more than 20 million students and 1.3 million educators.

Crayola said it infuses creativity into literacy, STEAM, and social-emotional learning experiences, bringing together inspiring actors, artists, musicians, scientists, athletes, culinary artists, and storytellers who help children see how creativity is essential in every career and is expressed in every culture. The standards-aligned, hands-on learning activities are intended to help children use their creativity to discover new ways of imagining the future and exploring the world.

Daily Themes and Talent Lineup

The week pairs each day with a theme, a featured guest and a children's book:

  • Monday, Jan. 25: Bridging Sounds with singer-songwriter and actress Jordin Sparks. Features the book And There Was Music, written and illustrated by Marta Pantaleo.
  • Tuesday, Jan. 26: Exploring Space with NASA experts and actor William Shatner. Features the book Tiny Voyager, Mighty Mission, written by Alastair Chisholm and illustrated by Shane Tolentino.
  • Wednesday, Jan. 27: Seeing in New Ways with actress Marissa Bode. Features the book A Little Like Magic, written and illustrated by Sarah Kurpiel.
  • Thursday, Jan. 28: Wondering Out Loud with correspondent and fashion tastemaker Taylen Biggs. Features the book Wonder Walkers, written and illustrated by Micha Archer.
  • Friday, Jan. 29: Diving Deep with actor Pierce Brosnan. Features the book Sail, written and illustrated by Dorien Brouwers.
  • Saturday, Jan. 30: Connecting Emotions with actor Randall Park. Features the book The Happiness of a Dog with a Ball in Its Mouth, written by Bruce Handy and illustrated by Hyewon Yum.
  • Sunday, Jan. 31: Trying New Foods with chef Maneet Chauhan. Features the book Every Night Is Pizza Night, written by J. Kenji López-Alt and illustrated by Gianna Ruggiero.

Virtual School Assembly

The week builds to a collective global celebration on Friday, Jan. 29, at 1 p.m. ET, when Crayola hosts a free, livestreamed Virtual School Assembly. The assembly will bring schools around the world together to celebrate creativity and share students' artwork.

Crayola said the event will feature music, dancing, and appearances from actress Jennifer Love Hewitt (9-1-1, Ghost Whisperer), designer Carson Kressley, actress Antonia Gentry (Ginny & Georgia), actress Lexi Minetree (Elle), Paralympic athlete and children's author Blake Leeper (Why Not Me?), actor and producer Sheryl Lee Ralph (Abbott Elementary) and more.

Creativity as a Global Movement

"Every child creates in unique ways, shaped by their imagination, culture, and experiences. Creativity Week helps teachers and parents nurture children's imagination and boost their creative confidence,“ said Cheri Sterman, Senior Director of Education at Crayola. ”Creativity Around the World shows students that whether they're asking big questions, pondering the universe, telling a story, or seeing in new ways, they're part of a global movement that celebrates and inspires creativity."

Crayola's Global School Ambassador Program also returns in 2027, inviting schools around the world to become ambassadors and share their Creativity Week experiences to inspire educators worldwide to bring creativity to life in their own classrooms.

Free Resources and Registration

Crayola Creativity Week is completely free to join and requires no special supplies. Registered educators and participants get access to easy-to-use planning guides, daily activity videos, downloadable Thinking Sheets, and resources that are translated into multiple languages and aligned to educational standards in the U.S. and 15 other countries, all designed to help students put their imagination into action.

Registration is now open at Crayola.com/CreativityWeek. Everyone who registers is automatically entered to win Crayola products and a Creativity Week swag pack for their school. Educators also have opportunities throughout the week to win prizes from Crayola's partners by sharing student creations using #CrayolaCreativityWeek.