Feedzai, which describes itself as an AI-native platform preventing fraud, money laundering and financial crime in real time, announced the appointment of Joost van Mook as Chief Revenue Officer (CRO).

Background and Prior Roles

Van Mook joins Feedzai after serving as Chief Commercial Officer at banking technology scale-up Backbase, where, according to the announcement, he led global go-to-market functions through rapid international growth. Before Backbase, he spent over a decade at SAP, rising through enterprise sales and regional leadership to oversee commercial operations across EMEA.

The company said that over his 20-year career, van Mook has built a reputation for dismantling commercial silos, championing rigorous sales enablement, and aligning product innovation directly with measurable customer outcomes.

Scope of the New Role

In his new position, van Mook will lead Feedzai's global revenue organization, unifying direct enterprise sales, revenue operations, commercial partnerships, and market expansion across key countries in North America, Europe, Latin America, and Asia-Pacific.

Executive Comments

"Modern financial institutions are managing two parallel pressures: sophisticated, AI-generated fraud schemes and the demand for zero-friction digital transactions,“ said Nuno Sebastião, CEO and Co-Founder of Feedzai. ”Joost has repeatedly proven how to translate complex, mission-critical enterprise tech into long-term strategic partnerships. His operational discipline and customer-centric approach will be instrumental as we scale our global footprint and safeguard the future of digital finance."

The announcement described van Mook's leadership approach as emphasizing the breaking down of barriers between technical engineering and client-facing teams, ensuring product development and commercial execution move in lockstep.

“Feedzai has led the industry's transformation to AI-native processes,” said Joost van Mook, Chief Revenue Officer at Feedzai. "I'm excited to bring this innovation to the world's top banks and payment networks, along with deep alignment and collaboration to stop financial crime."

Company Scale

Feedzai said it protects more than 1 billion consumers across hundreds of financial institutions worldwide, analyzing 140 billion transactions and processing $19 trillion in payment value annually. The company states it was founded in 2011 by data scientists and aerospace engineers, and that its enterprise cloud platform safeguards the world's largest banking networks and merchant acquirers.