The GS1 Hong Kong Summit 2026, themed “Powering the Future with DATA”, concluded at the Hong Kong Convention and Exhibition Centre, drawing 600 corporate executives, decision-makers and industry experts. The event centred on what organisers described as the four essential elements of D.A.T.A – Digitalisation, AI, Transparency and Assurance – and how they can drive future growth.

Government Backing for Data-Driven Logistics

Ms Mable Chan, JP, Secretary for Transport and Logistics of the HKSAR Government, was the Guest of Honour and delivered the opening address. She framed data as increasingly central to logistics as global demand for speed rises.

Chairman: Standards Underpin Connectivity

Mr Roy Ng, Chairman of GS1 HK, linked supply chain digitalisation to AI-driven decision-making and rising regulatory requirements. He said Hong Kong is advancing its digitalisation agenda to establish a more transparent foundation across sea, land and air supply chains.

"Product digital identity, underpinned by trusted and standardised data, is pivotal to global connectivity, competitive advantage and business growth,“ he said. ”Enterprises must fully harness the potential of D.A.T.A – digitalisation connects everything, AI accelerates progress, transparency builds trust, and assurance drives growth."

More Than 30 Experts on the Programme

The Summit brought together more than 30 industry experts to share insights across a range of topics.

  • Mr Hervé D'Halluin, Strategy Development Executive at Decathlon, travelled from the company's headquarters in France to share how digital technology and product data can improve efficiency, transparency and customer experience.
  • Aviation and supply chain leaders discussed the keys to cross-border supply chain connectivity to strengthen Hong Kong's position as a distribution hub in the Asia-Pacific region.
  • Executives also shared how to build trust in the AI era, leverage sustainability to enhance competitive advantage, and how AI Agents are reshaping supply chains.

Consumer Research and CEO Pulse Survey Unveiled

The Summit unveiled two major consumer research findings: one on how Y2K culture is influencing Hong Kong consumer behaviour, and the CEO Pulse survey jointly released by KPMG China and GS1 Hong Kong, which examined the views of CEOs and consumers on AI applications, digital transformation and market change.

A buyer connect session was held on-site to support Mainland enterprises expanding into the Hong Kong and Asia-Pacific markets, serving as a platform for Mainland brands to connect directly with cross-border e-commerce platforms and Hong Kong retailers.

QR Codes and Trusted Data

Ms Anna Lin, Chief Executive of GS1 Hong Kong, said trust and transparency are becoming crucial as AI and digitalisation reshape the consumer experience.

"Brands can turn product digital identity into a competitive advantage – for example, by applying QR codes with GS1 Digital Link standards, they can instantly connect consumers to trusted data on ingredients, origin, certifications and traceability,“ she said. ”This digital identity also enables AI to harness data from reliable sources and deliver highly relevant recommendations to build consumer trust."

Awards Recognise Digital Transformation and ESG

GS1 Hong Kong held the Digital Transformation Awards and ESG Scheme Awards Presentation Ceremony during the Summit, with government officials and Legislative Council members presenting awards to winning enterprises.

This year's Digital Transformation Awards featured 10 categories and recognised 28 enterprises for outstanding performance in digital transformation, including AI innovation and adoption, customer experience, digital culture, digital trust and data management, and supply chain and logistics.

Digital Transformation Award Winners

  • Digital Transformation Enterprise of the Year: Airport Authority Hong Kong
  • Excellence in AI Innovation & Adoption: AS Watson Group; Sa Sa International Holdings Limited; Swire Coca-Cola Limited; The Hong Kong & China Gas Company Limited
  • Excellence in Customer Experience: Mannings; MTR Corporation; Trip.Biz
  • Excellence in Digital Culture: Dah Chong Hong Limited; Nan Fung Property Management; SF Supply Chain (Hong Kong) Limited
  • Excellence in Digital Enablement: 7-Eleven Hong Kong & Macau; AS Watson Group; MTR Corporation
  • Excellence in Digital Trust & Data Management: Check Point Software Technologies; HGC Global Communication; Maxim's Caterers Limited / Whosify Limited
  • Excellence in Operational Impact: Chow Sang Sang Jewellery Company Limited; eMPF Platform Company Limited; Lee Kum Kee
  • Excellence in Sales & Marketing: Dah Chong Hong Limited; Starling Labs Limited (SHOPLINE)
  • Excellence in Supply Chain & Logistics: Airport Authority Hong Kong; AS Watson Industries; City Super Limited / Farenco Freight Services Ltd. / Geekplus; Wellcome Company Limited
  • SME Innovator: Crown Gas Stoves (Holdings) Company Limited; Hong Kong Aquaculture Innovation Limited; Locolla Limited

The ESG Scheme was expanded to different industries for the first time this year, helping enterprises continuously optimise their ESG strategies and develop clear roadmaps for ESG management. A total of 25 enterprises were recognised.

Companies Recognised by the ESG Scheme

  • Cobalt Fashion (Hong Kong) Limited; Delivery Hero Food Hong Kong Limited; Greenwich (China) Technology Development Ltd.; Loscam (Hong Kong) Ltd.; Murray Rice Company Limited; Queenkale Group (Hong Kong); Tai Hing Worldwide Development Ltd.; Tai Po Chun Hing Ltd.; Tam Jai International; Tsit Wing Coffee Co., Ltd.; Wah Yuen Foods (HK) Co. Ltd.
  • Tech & Innovation: AS Watson Group – Watsons Water; DKSH Hong Kong Ltd.; International Gourmet Foods Limited; KLN Logistics (HK) Limited; My Care Healthcare Ltd; Tong Shun Hing Poultry (HK) Co. Ltd.
  • Enhancement: AS Watson Group – PARKnSHOP; AS Watson Group – Watsons Hong Kong; Café de Coral Holdings Limited; Crown Gas Stoves (Holdings) Company Limited; DFI Retail Group - Mannings; DFI Retail Group - Wellcome Production; Hong Kong Aquaculture Innovation Limited; The Garden Company Ltd.

About GS1 Hong Kong

GS1 Hong Kong is the local chapter of GS1, a global, not-for-profit data standards organization headquartered in Brussels, Belgium and represented in over 120 countries. It helps businesses identify, capture and share trusted data across physical and digital supply chains.

Through global standards such as GTIN (barcodes), GS1 Hong Kong says it empowers companies to accelerate digital transformation, access global markets, build more resilient and efficient supply chains, enhance transparency, safety and sustainability, and turn trusted data into capital.

Building on global standards, it has developed platforms including ezTRADE for B2B data exchange, ezTRACK for real-time traceability, and 1QR, a GS1 Digital Link-powered platform that delivers product information such as certifications and sustainability data via 2D barcodes. Its trusted data infrastructure has extended to support trade financing and Scope 3 emissions reporting, helping businesses meet ESG requirements.

GS1 Hong Kong says it currently supports close to 8,000 corporate members from 20 sectors including retail and consumer packaged goods, food and beverage and food services, healthcare, apparel and footwear, and logistics and ICT.