The Marketing + Media Alliance (MMA) has announced the inaugural launch of Think Marketing Intelligence (TMI) 2026, a flagship AI marketing event it describes as designed to become APAC's definitive platform for examining real-world AI adoption across the marketing value chain.

The event is scheduled for 24–25 November 2026 at Gardens by the Bay in Singapore.

According to the announcement, TMI moves the industry conversation beyond theory and experimentation to focus on immediate, measurable business impact driven by what it calls effective Human + Machine intelligence orchestration, with a “Hype to Hands-On” focus on how AI is being deployed.

From tool to strategic partner

The MMA said AI has for years operated quietly behind the scenes of marketing, optimizing media buying, improving targeting accuracy and enhancing performance. It said machine intelligence is now stepping into a more central role as a strategic collaborator influencing creativity, shaping strategy and redefining how growth is delivered.

The organisation framed this shift as a new leadership challenge: not whether to use AI, but how to confidently orchestrate it.

TMI 2026 is built around the core theme “Human + Machine in ACTION. From Hype to Hands-On.” The event positions AI not as a standalone technology but as a strategic partner working alongside human talent to drive growth and business outcomes.

The summit is intended to convene APAC's senior marketing leadership from brands, agencies and platforms, including CMOs and CXO leadership such as CEOs, CROs, CCOs, CDOs, CGOs, and heads of media, data, digital and growth.

A live working lab and masterclasses

Unlike traditional AI or marketing conferences, the MMA said, Think Marketing Intelligence is designed as a live, working lab for AI adoption.

Over two days, the event is to showcase real-world applications of AI across the marketing journey, from insights, media and data to omnichannel creative delivery, performance, commerce and measurement.

The experience is delivered through immersive formats curated for senior leaders, including:

  • Thought leadership — keynotes and panels from industry figures
  • “Hype to Hands-On” masterclass sessions where delegates engage hands-on with AI tools to build campaigns and experiences in real time
  • “IMMERSE with AI / PLAY with AI”

Three dedicated Experience Zones anchor the summit:

  • Insights, Media & Data
  • Omnichannel Creative & Delivery
  • Performance, Commerce & Measurement

The announcement stated that the focus is firmly on today, not tomorrow.

Stated value for delegates

The MMA said senior leaders participating in the summit can expect to:

  • Leave with actionable frameworks for AI adoption across organization design, talent, processes and governance
  • Access practical playbooks derived from real case studies and live demonstrations
  • Gain confidence to lead AI conversations internally with clarity and authority
  • Experience a personalized event journey supported by AI-enabled agenda recommendations aligned to their role and interests
  • Build high-value connections through curated networking, smart badges and AI-powered matchmaking within a trusted peer community

Partners and long-term plans

Think Marketing Intelligence is supported by organizations across marketing, media, platforms and technology, including global partners Google, Meta, LinkedIn, Material X, Singapore Tourism Board and Kantar, along with regional and industry collaborators the MMA described as committed to responsible and effective AI deployment.

For sponsors and partners, the event is presented as a stage to “show, not tell” — demonstrating AI capabilities live within the Experience Zones, engaging directly with C-level decision-makers and building relationships grounded in proof and practice.

Beyond the summit itself, the MMA said TMI serves as the APAC launchpad for long-term AI alliances under its umbrella, facilitating co-creation of AI-in-Marketing programs, industry playbooks, joint research and the development of ethical standards. The organisation described this as strengthening its role as a neutral convenor and trusted authority shaping the future of marketing.

Event details

  • Event: Think Marketing Intelligence (TMI) 2026
  • Dates: 24–25 November 2026
  • Venue: Gardens by the Bay, Singapore
  • Audience: CMOs, CDOs, CGOs, and senior marketing, data, digital and growth leadership

The MMA describes itself as the global, nonprofit alliance of CMOs and senior marketing leaders working to advance marketers' ability to create value.