Meiyume Unveils BEACON at Cosmopack Asia 2026

Meiyume is returning to Cosmopack Asia at Booth 3-C01 with BEACON, an immersive beauty navigation experience designed to help brands spot market opportunities and execute through its connected global ecosystem. The announcement, made from Hong Kong ahead of the show, positions the company at the intersection of beauty intelligence and end-to-end manufacturing as the industry confronts rapid change.

In a rapidly changing industry, knowing what's next is only the beginning. At BEACON, visitors will discover how Meiyume connects intelligence, formulation, packaging, and turnkey manufacturing to guide products from signal to commercial reality. The experience is organized around five pillars: Insights, Innovation, Sustainability, Packaging, and Turnkey & Manufacturing.

Insights: AI-Powered Beauty Intelligence

The Insights track centers on Meiyume's proprietary AI-powered Beauty Intelligence Platform, which the company says helps brands predict emerging consumer behaviors and spot market shifts before they go mainstream. The platform is presented as a starting point for brands seeking to move from raw signals to actionable strategy.

Innovation and Sustainability

Under Innovation, Meiyume will showcase distinct product concepts and novel formats engineered to create meaningful differentiation in a crowded, competitive beauty landscape. The Sustainability pillar demonstrates how sustainability can move beyond ambition and become embedded in the product itself, through new materials and smarter packaging approaches.

Packaging and Turnkey Manufacturing

The Packaging track explores Meiyume's latest primary, secondary, GWP (gift with purchase) and POSM (point-of-sale materials) packaging innovations, highlighting how thoughtful design, functionality and creativity can elevate the product experience. Meanwhile, the Turnkey & Manufacturing (ODM/OEM) pillar spans longevity-inspired skincare, skinified self-tan, multifunctional fragrance and next-generation beauty formats, showing how ideas move from opportunity to finished product through Meiyume's integrated capabilities across multiple beauty categories.

A Connected Global Ecosystem

Across every layer, Meiyume's global network brings together expertise and capabilities across regions, helping brands navigate complexity and connect the right solutions for their market and ambitions. The BEACON concept is built on this connected ecosystem, positioning Meiyume as a partner that can guide brands from insight to shelf.

Exclusive Partnership with Cosmoprof Asia

Visitors will also have the opportunity to receive an exclusive Hair & Body Mist, featuring gourmand-inspired, mood-enhancing fragrances enriched with pro-vitamin B5, presented in sustainable, wearable bag charm packaging. The giveaway underscores Meiyume's focus on sensory appeal and sustainable design.

Expert Sessions on Regulation and Sustainability

Beyond the booth, Meiyume experts will take the stage to share perspectives on two forces shaping the future of beauty: regulatory evolution and sustainability.

  • BIFA Symposium | 10 November, 16:40–17:15 — Jan Porter, Meiyume, Head of Corporate Sustainability, presents “Overview of Global Compliance in 2026: Regulatory Challenges, Opportunities and Strategies for Cosmetics & Ingredients.”
  • Cosmotalks | 12 November, 12:15–13:15 — Fran Zhang, Meiyume, CMO, presents “Be Sustainable with Beauty: The Value of ESG Performance and Supply Chain Transparency.”

Industry Implications

Meiyume's BEACON launch comes as beauty brands face mounting pressure to anticipate consumer shifts, meet evolving regulatory requirements and deliver on sustainability promises. By bundling AI-driven insights with formulation, packaging and manufacturing under one ecosystem, Meiyume is betting that integrated intelligence—not just production capacity—will be the differentiator for brands navigating complexity. The dual speaking sessions on compliance and ESG performance signal that the company sees regulatory readiness and supply chain transparency as central to future competitiveness.

Brands attending Cosmopack Asia can visit Meiyume at Booth 3-C01 to explore where their next beauty opportunity can take them.