OMODA & JAECOO says it has surpassed 1.4 million cumulative global sales in just three and a half years, doubling year after year for three consecutive years. In September 2026, the brand reported global sales of 73,421 vehicles, up 123% year-on-year.

The company says its presence in established markets is also rising: Europe now accounts for nearly half of global sales. That month, the brand ranked No. 2 in the overall UK market, while the JAECOO 7 once again became the UK's best-selling car.

A Focus on Youth Lifestyles

According to the brand, behind these figures lies a continued focus on the lifestyles of young people worldwide. It frames a new generation as redefining life on its own terms through self-expression, shared interests and emotional fulfilment — and reshaping what it expects from a car.

That connection with youth culture was on display at OMODA X Night during the OMODA | JAECOO International User Summit. Kantar shared its latest observations on youth culture, and Miss World representatives from different countries took to the stage, bringing international fashion and diverse cultures together.

OMODA X Makes Global Debut

The brand describes crossover as part of OMODA's DNA, with OMODA X marking a bolder evolution. Making its global debut at OMODA X Night, the model carries forward the CROSSVOLUTION philosophy, blending CYBER MECHA with geometric aesthetics to give its sporty crossover styling what the company calls a distinctly untamed character.

Under the tagline “MORE OMODA THAN EVER,” the brand positions the model for those who understand the rules yet hold on to their individuality — who enjoy urban sophistication while seeking a wilder side of life. Three owners brought that individuality to life through customisation stories, each reflecting a different attitude to life.

Co-Created by Global Users

As the brand theme song made its world premiere, owners from across the globe took the stage together — different languages, cultures and life stories joined in a single melody — which the company says sharpened the emotional connection between cars and everyday life.

The curtain has fallen on the October 20 show, but according to the brand, the story of OMODA X has only just begun.

Brand Background

OMODA & JAECOO describes itself as a youthful, personalised global brand co-creating a beautiful life with young people. OMODA builds what it calls the World's Leading Crossover Brand for Gen Z, while JAECOO champions elegant off-road driving.

The company says it leverages SHS super hybrid technology (PHEV & HEV) and accelerating BEV technologies, with intelligent driving and cockpit features enabled by SIVP and AI cockpit. It reports having hit one million sales in just three years — which it calls the industry's fastest record — and now covers 79 markets across 23 European countries.