OMODA & JAECOO used its OMODA X Night event on October 20 to present global sales figures and an innovation roadmap spanning new energy, intelligent mobility and next-generation products. CEO Shawn Xu of OMODA & JAECOO International shared the brand's global achievements at the event, held during the OMODA | JAECOO International User Summit.

Global Sales and Market Reach

The brand said it surpassed 1.4 million cumulative sales in three and a half years, describing itself as one of the world's fastest-growing automotive brands. For 2026, annual sales are expected to exceed 800,000 units, up about 110% year-on-year.

Europe now accounts for 48% of global sales, according to the company. It cited the following market results:

  • In the UK, the brand ranked second for two consecutive months, with JAECOO 7 topping best-seller charts in September.
  • France exceeded 3,000 monthly sales within six months.
  • Spain and Italy both surpassed 4,000 a month.
  • Brazil exceeded 6,500 monthly sales.
  • JAECOO ranked among Thailand's top three.
  • Pakistan entered the top four within six months.

OMODA & JAECOO said it operates in 79 markets with over 1,700 showrooms and plans to reach 99 markets—including Japan, South Korea and Canada—by 2027.

New Energy Lineup

New energy vehicles now account for 81% of sales, backed by a diversified HEV, PHEV and EV portfolio, the company said. The upcoming 5-kWh technology, debuting on OMODA 7, is described as delivering EV-like refinement via a larger battery, a Super Quiet Mode and what the company calls the world's only HEV V2L external power supply at 2.2 kW.

The Super Thermal Insulation Coating on OMODA 4 keeps the cabin 8–10°C cooler than competitors—even 5°C cooler with a sunshade—while retaining a clear sky view, according to the brand.

Intelligent Driving and Interaction

SIVP brings “Come to You. Park for You,” launching on JAECOO 5 and 7 in Southeast Asian and Middle Eastern markets. A JAECOO 7 also completed a public-road intelligent-driving test in Paris, including the Arc de Triomphe roundabout.

SIAS moves interaction beyond commands toward understanding emotions and individuality, with equipped OMODA 4 models rolling out worldwide.

Next-Generation Crossover

The all-new OMODA X made its global debut, with Mecha design becoming the core language of the next-generation OMODA family, captured by the tagline “OWN MY EDGE.” Over the next three years, the portfolio is set to expand to 13 models.

The company framed the 1.4 million sales milestone as both a testament to rapid growth and a new starting point, driven by evolving products, enhanced experiences and lasting global recognition.

Brand Positioning

OMODA & JAECOO describes itself as a youthful, personalized global brand. OMODA builds what it calls the World's Leading Crossover Brand for Gen Z, while JAECOO champions elegant off-road driving. The brand cites its SHS super hybrid (PHEV & HEV) and accelerating BEV technologies, with intelligent driving and cockpit enabled by SIVP and AI cockpit. It says it reached one million sales in three years—which it describes as the industry's fastest record—and now covers 79 markets across 23 European countries.