Raregivers Inc., a global nonprofit network supporting the emotional health of caregivers, patients and professionals in rare, chronic and complex disease communities, has partnered with Havas Health Network and Hungryman, the production company founded by director Bryan Buckley, to launch The Rare Truth, a global public service announcement campaign.

The campaign is built, in the organizers' words, to make the invisible experience of caregiving impossible to ignore. It launches November 10, 2026, during National Family Caregivers Month in the United States.

A director's commitment

The campaign is directed by Buckley, described in the announcement as one of the most awarded commercial directors in the world. Buckley said he responded immediately when approached.

“When I saw the campaign Raregivers wanted to bring to life, I said, 'Tell me when and I will be there,'” Buckley said. "The idea of bringing recognition and support to the unheralded caregivers of this world is such a positive thing in a world that is growing seemingly more callous by the day."

Original music for the campaign was created by Art of Sound, led by Emmy winner Damien Escobar, CEO of Art of Sound and Global Chief Music Officer of Havas.

What the campaign contains

The Rare Truth is built around a single idea: normalize the human vulnerability caregivers are rarely allowed to show. It launches with a 60-second PSA and is expected to feature individual caregiver documentary shorts, built from real caregiver stories gathered from around the world.

The scale behind the message

According to the announcement, more than 80% of rare disease caregivers report chronic emotional stress, depression or anxiety, and an estimated 748 million caregivers are pulled out of the workforce due to caregiving responsibilities. Despite that scale, caregiving remains one of the most isolating roles a person can take on, the organizers said.

“Caregivers drive 77% of healthcare decisions but here's the rare truth: when life gets medical, people get emotional,” said Cristol Barrett O'Loughlin, Founder & CEO of Raregivers. "Caregivers are navigating complex medical situations, largely alone, unpaid, and then expected to smile through the stress. The Rare Truth doesn't ask caregivers to be heroes. It asks the rest of us to see them and support them."

Eric Weisberg, Global Chief Creative Officer of Havas Health Network, said the campaign's approach is to let caregivers speak without softening their experience.

“Caregivers shouldn't have to edit their emotions to make others comfortable,” Weisberg said. "Our job as creatives is to make the truth impossible to look away from. The creative power of The Rare Truth comes from letting caregivers tell their stories without smoothing out the uncomfortable parts. Empathy starts when we allow ourselves to see the full weight of what someone else is carrying. That's how creativity can help caregivers feel less alone and move others to understand and support them."

Sponsorship and coalition backing

As a Raregivers Coalition member, Acadia Pharmaceuticals is one of the sponsors of The Rare Truth, supporting the PSA's mission to elevate the experience of family caregivers.

“Patients and caregivers are at the core of everything we do at Acadia,” said Acadia's CEO Catherine Owen Adams. "We have seen firsthand the significant and often invisible sacrifices made by caregivers. As a member of the Raregivers Coalition, we are pleased to support efforts to shed light on the realities of caregiving."

Raregivers is inviting additional sponsors, across healthcare and beyond, to join the PSA campaign. Individuals can learn more at TheRareTruth.org and www.raregivers.global.

A year-long rollout

The campaign launches November 10, 2026, during National Family Caregivers Month in the United States and will continue through Rare Disease Month in February, Caregiver Appreciation Day on March 3, World Mental Health Day on October 10 and International Day of Care & Support on October 29.

Campaign content, including caregiver films, the PSA and free multilingual resources, will live on a new Rare Truth hub at Raregivers.global, alongside the organization's Emotional Journey Map and referrals to peer support groups, mental health networks and crisis lines.

About the organizations

Raregivers Inc. is a nonprofit dedicated to supporting the mental and emotional health of caregivers, patients and professionals within rare, chronic and complex disease communities. Through peer-to-peer support, research-backed tools and partner advocacy, Raregivers says it is building a sustainable ecosystem of emotional care for the 350 million people living with rare diseases and the 2.8 billion caregivers and professionals supporting them.

Over the past 25 years, the Raregivers Global Network, working in coalition with health, pharmaceutical and advocacy organizations worldwide, has provided 1,550,000 hours of free wellness care and training to over 565,500 families and physician teams across 38 countries, according to the organization.

Raregivers extended particular gratitude to sponsors of the Raregivers Global Leadership Council — Acadia Pharmaceuticals, Merck KGaA/EMD Serono and Takeda Pharmaceuticals — for funding to launch and expand its caregiver relief services and public awareness, including the PSA. The organization said its programs align with United Nations Sustainable Development Goals SDG 3 (good health and well-being), SDG 5 (women's empowerment) and SDG 8 (decent work and economic growth), noting that women are primary caregivers in 82% of families and that 748 million caregivers are unpaid and out of the workforce due to caregiving responsibilities.

Havas was founded in 1835 in Paris and is described as one of the world's largest global communications groups, with nearly 23,000 people in over 100 countries.