SATA and Sailun Group marked a new milestone in their collaboration with a strategic partnership signing ceremony held alongside the opening of Sailun Dream Car Service in Vietnam. The event brought together representatives from SATA, Sailun and local partners to celebrate the partnership and its next stage of development.

Complementary Strengths

The partnership reflects a shared ambition to create greater value for customers by combining complementary strengths. Sailun brings strong capabilities and market presence in the tire industry, while SATA contributes its expertise in professional tools, automotive service equipment and related solutions. Together, the two companies aim to deliver more integrated solutions for the automotive aftermarket.

Scope of the Partnership

Under the strategic partnership, SATA will become a strategic partner brand of Sailun, with potential collaboration extending to production facilities as well as company-owned and franchised tire stores. SATA will also provide product delivery, installation and after-sales service support for Sailun and its partners.

The two companies also plan to explore cooperation on training centers in selected markets based on regional business needs, extending the partnership beyond products into technical expertise, service and talent development.

Southeast Asia Focus

Southeast Asia is an important market in SATA's overseas development. SATA has established local cooperation and support networks across Vietnam, Thailand, Malaysia, Indonesia, the Philippines and Cambodia, strengthening its ability to serve customers locally as its international business continues to expand.

Starting from Vietnam, SATA and Sailun aim to expand their collaboration into more countries, stores and customer applications, while building a sustainable and replicable model for international cooperation.