Press Release — Source: PR Newswire Asia. Content supplied by the issuing organization.

SEOUL, South Korea — Agricultural Corporation Geumsan Insamju has wrapped up its showcase at the 2026 International Ginseng Trade Fair, which took place from October 2 to 11 at the Geumsan World Ginseng Expo plaza in South Chungcheong Province. Following the event, the company announced plans to leverage its momentum to expand its international buyer network and accelerate entry into overseas markets, with a primary focus on the United States.

A key highlight of the exhibition was a live demonstration of the company's traditional ginseng liquor-making technique, which holds prestigious designations as Korea's Food Master No. 2 and Intangible Cultural Heritage No. 19. Unlike typical ginseng-infused spirits, Geumsan Insamju's proprietary method integrates ginseng directly during the fermentation stage with domestic rice and nuruk (a traditional fermentation starter), followed by vacuum distillation.

To appeal to modern and global consumers, the company also showcased modernized product lines featuring varied alcohol levels and contemporary packaging designs. According to the company, this strategy aims to maintain traditional brewing heritages while adapting to evolving consumer tastes.

According to the company, the long-term strategy involves establishing a stable distribution foundation in the U.S. before gradually expanding into other international markets, aiming to promote Korean ginseng and traditional liquor culture globally.