Stanley Black & Decker has launched what the companies describe as the industry's first omnichannel platform in South Korea, built on Anchanto's Order Management System (OMS), in the next phase of their partnership.

One System for Online and Offline Sales

The platform connects the toolmaker's online store with its experience centre, where shoppers can test tools first-hand. Customers can buy online and choose home delivery or pickup, and those who collect their orders receive product usage training at the centre.

All orders, whether placed online or offline, are managed through Anchanto's OMS, so every purchase goes through the same order processing and customer screening regardless of where it starts. The OMS also connects to the company's Shopify store, records offline purchases and handles local carrier integrations and shipping labels.

Exclusive Product Range

Alongside the launch, Stanley Black & Decker plans to offer a range of products sold only through its online store and experience centre, spanning power tools, hand tools and accessories such as toolboxes, bits and blades.

Partnership Background

Anchanto said its expanded catalogue of channel, carrier and enterprise system integrations supports the setup. The company describes itself as a Singapore-headquartered B2B SaaS provider of order management, warehouse management and parcel tracking software to brands, retailers and logistics providers across 12 countries. Its South Korean team supports local and regional businesses with ISO 27001-certified software and direct integrations to Shopify, Cafe24 and Naver Shopping, among more than 200 marketplaces, webstores, carriers and enterprise systems.

Executive Comments

Luke Jung, Senior E-commerce Manager at Stanley Black & Decker, South Korea, said Anchanto has been a valuable technology partner, supporting the company's transition to Shopify and enabling the omnichannel capabilities that now connect its online store and experience centre operations.

"The omnichannel platform we've developed allows us to meet customers wherever they are in their buying journey, whether that's researching online or testing a tool in person,“ Jung said. ”It's a natural next step in how we serve the South Korean market."

Seonwook Ko, Country Head of Anchanto South Korea, said the launch reflects the partnership the two companies have built, adding that specialised industries like tools need technology that handles their specific requirements without slowing growth.

"Omnichannel adds complexity, but companies that adopt it early gain a real advantage, and Stanley Black & Decker has done exactly that in South Korea,“ Ko said. ”We're proud to provide the technology behind it, and to keep growing with the brand."