Officially Launched to Foster Cross-sector Collaboration, Nurture Creative Talent and Drive the Sustainable Development of Hong Kong's Creative Industries

Representatives from participating production companies, directors and singers, project judges, project mentors, and supporting organizations.

Representatives from participating production companies, directors and singers, project judges, project mentors, and supporting organizations.

Funding and Professional Training to Support Creative Talent Development

Beyond financial support, the Scheme provides a comprehensive range of professional training and mentoring opportunities. Industry veterans and experts will be invited to offer guidance on scriptwriting, directing, production management and post-production techniques, helping participating teams enhance both the quality of their works and their overall creative capabilities.

Promoting Original Productions and Expanding Industry Exposure

The organiser stated that the Support Scheme has, over the years, provided a valuable platform for advertising production companies, directors and music creators to collaborate and exchange ideas. Through supporting the creation of more original works, the Scheme aims to nurture emerging creative talent, strengthen collaboration among the advertising, film and music sectors, and further enrich Hong Kong's creative industry ecosystem.

Following today's Kick-off Ceremony, the selected teams will begin pre-production and filming. The completed microfilms are expected to premiere online in January 2027 and will subsequently be showcased to industry professionals and audiences during FILMART 2027.

Awards to Recognise Excellence and Encourage International Exposure

To recognise creative excellence, the Support Scheme will present a series of awards, including:

  • Best Microfilm Production Award (Gold, Silver and Bronze)
  • Best Microfilm Actor Award (Gold, Silver and Bronze)
  • Best Microfilm Actress Award (Gold, Silver and Bronze)
  • Best Microfilm Scriptwriting Award
  • Best Microfilm Cinematography Award
  • Best Microfilm Art Direction Award
  • Most Popular Microfilm Award (selected through public voting)

Outstanding works and teams may also be recommended to participate in international microfilm and short-film competitions, helping expand their international exposure and creating further development opportunities.

The advertising production companies, directors and singers participating in the two tiers of the 14 th Support Scheme are listed below:

Tier 1 “Advertising Production Start-ups” (In alphabetical order of the advertising production companies' English names)

Advertising Production Start-ups and Directors

Singers and Their Record Labels

1

CADO FILM LIMITED

Director: Fan Ka Chun, Ng Kwan Hei

Mini Chan

Company: Galac Limited

2

CITYFILM

Director: Li Yiu Chu

ALITZ

Company: Ksound Union Limited

3

FIRST CUT PRODUCTION LIMITED

Director: Chan Tsz Hong

JESS Law

Company: Song Entertainment Limited

4

ICHIBANHK Limited

Director: Lai Chun Hei

Connie Hau

Company: TVB Music Group Limited

5

Kolak Production Limited

Director: Au Yeung Chun Ho

Kaka Wan

Company: Longitude Production Limited

6

ONLY HUMAN STUDIO

Director: Wong Wing Chi Nicole

K!RZ

Company: JL Music

7

SHADOWPLAY

Director: Ng Hin Lam Allan

Melonyea

Company: Improvisation Limited

8

Ten Point Creative Co

Director: Yuen Wai Ho

CHANGOR Company: Mic Production Limited

9

Westudio

Director: Poon Ka Fai

The Lemon Ones

Company: Swans Production Hong Kong

10

96 Good Boy Workshop

Director: Simon On

Winky Wong Company: Winky Wongky Production

Tier 2 “Professional Advertising Production Houses” (In alphabetical order of the advertising production companies' English names)

Company Names

Directors

Singers

Singers'

Record Labels

After Life Production Co

Leung Kam Fai

WINKA @COLLAR

MUSIC NATION

ARTISTS

MANAGEMENT

COMPANY

LIMITED

Good Good Creative

Lee Hui Kiu

Ng Yip Kwan

KENKONMUSIC

Rockship Studios Limited

Put Chung Ho

Alan Po

The Motion

Sound Music Co.

TOPPEST PRODUCTIONS CO.

Ma Man Kin

Andy Lin

Now Music

Entertainment

YYYuen Production

Tsang Chun Yuen

Ngai Tsun Sang Jeffrey

BTBAS

Organi s er: Hong Kong Association of Interactive Marketing (AIM) Lead Sponsor: Cultural and Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.